Audience and content direction
Platform roles, messaging pillars, audience questions, tone, and a practical editorial framework.
SONEX FOUNDRY / Social Media Marketing
Social Media Marketing
Build a coherent social presence with content direction, campaign planning, and audience-focused storytelling.
Discuss your projectStrategy & growth
Content with a point of view and a purpose.
We shape a social presence around what your audience needs to understand, feel, and do. Content themes, creative direction, paid activity, and the destination after the click work together rather than competing for attention.
The work, made clear
What the scope can include.
Deliverables are tailored to your platform, goals, and starting point. Your proposal confirms exactly what is included.
Campaign and creative planning
Content calendar, asset briefs, creative variations, and an agreed approach to organic or paid distribution.
Review and learning framework
Performance review priorities, documented creative learnings, and a focused plan for the next content cycle.
From context to execution
A practical path through the work.
Find the brand angle
Review existing content, audience needs, the offer, and what makes the brand distinctive.
Build the content system
Agree themes, formats, production responsibilities, and campaign destinations.
Learn from the response
Review meaningful engagement and downstream behavior, not follower growth alone.
Meaningful measurement
Agree what progress looks like.
We choose indicators that match the brief and available data. These are areas to evaluate—not promised results.
- Relevant engagement
- Creative response
- Qualified site visits
- Campaign conversion
Before we begin
Service questions.
Do you produce all photos and videos?
Production needs are agreed individually. Supplied assets, editing, original shoots, creator work, and usage rights are separate scope decisions.
Does this include managing messages?
Community management, customer support, posting frequency, and paid media management are only included when explicitly agreed.
Client stories
Real feedback.
A closer look at the impact.
Approved client perspectives on digital growth, creative execution, and working together.
Explore the portfolioLoading approved client stories…
Stories use approved client feedback. Outcomes are client-reported, not independently audited; project-specific figures and client photos have not been supplied.
Let’s connect the dots
Let’s find the right scope for social media marketing.
Share your offer, your priorities, and the questions you want to answer. We’ll start with the scope that makes sense.